Florence Eiseman is an iconic name in the fashion world when it comes to clothing for children. She and her late husband, Laurence, launched the business in 1945 with their first sale of pinafores to Marshall Fields. Her clothes were inspired by the philosophy that one should see the child first and only then notice the clothing. She was a stickler for quality fabrics and workmanship, with many of the clothes initially being finished by hand.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
In the 1980s Florence phased out her day-to-day involvement. She left her head designer, Teri Shapiro, in charge of design. Teri had worked under her since 1972 and says that the most important thing she learned was that every design has to be fresh but it still has to maintain that iconic look of the brand. She has nurtured the brand ever since and although the company went through some ups and downs, it is going strong today.
Over the years the range expanded to include swimwear, play clothes, and a line of knits, all in sizes ranging from infant to size 14 for girls and infant to size seven for boys. The range for babies grew to include many items like rompers made of cotton blends to keep them cool and comfortable. All items are made from quality fabrics and patterns include prints and stripes.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The Florence Eiseman brand caters for all kinds of activities, whether going to school, playing outside, swimming in the pool or attending a special event. The brand has received numerous awards over the years and continues in a tradition of attention to detail and classical yet trendy designs. These clothes are of such quality that they can often be passed down through generations with little evidence of wear and tear.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
In the 1980s Florence phased out her day-to-day involvement. She left her head designer, Teri Shapiro, in charge of design. Teri had worked under her since 1972 and says that the most important thing she learned was that every design has to be fresh but it still has to maintain that iconic look of the brand. She has nurtured the brand ever since and although the company went through some ups and downs, it is going strong today.
Over the years the range expanded to include swimwear, play clothes, and a line of knits, all in sizes ranging from infant to size 14 for girls and infant to size seven for boys. The range for babies grew to include many items like rompers made of cotton blends to keep them cool and comfortable. All items are made from quality fabrics and patterns include prints and stripes.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The Florence Eiseman brand caters for all kinds of activities, whether going to school, playing outside, swimming in the pool or attending a special event. The brand has received numerous awards over the years and continues in a tradition of attention to detail and classical yet trendy designs. These clothes are of such quality that they can often be passed down through generations with little evidence of wear and tear.
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