Selasa, 14 Januari 2014

Succeeding As A Charity Auction Organizer

By Amanda Bean


Charity auctions may seem wonderful event from the gallery, however Charity Auction Organizer goes through a lot in making the event a success. They must first have a good plan to reach their goals for the day. Additional options like mobile public sale can be included to attract more bidders and make that extra sale.

After studying the audience, give them what they would love to buy. Choose items that have a broad appeal to your choice audience so as to maximize on your sales. Concentrate on items that usually sells well at that location and the time of year, leave alone that which does not sell. When you ask donors to buy ad space instead of donating items, you will gain and they too will get the benefits of promotion.

Create an effective plan of pulling bidders to the public-sale event in their numbers. Even if you have the best collection of auction items, without bidders to buy, you will just fail and be greatly disappointed. Promote the event maximally and to the best you can with the budget available. Use the social media and all available option to get the attention of your audience of choice.

Make the descriptions clear for each public-sale item. In the online catalog, have adequate pictures and information that bidders may need, and make the process simple. Any item that was donated should be sold alongside the donor for maximum competitive bidding. Have the items packaged attractively and well showcased.

Have your timings right, for example, an online public-sale should last at most one week. Though the promotion can be done even from a month before the actual bidding starts as you wet their appetite. Consider staggering the opening and closing of bids on different items to create the excitement. Keep the window short and create in their minds that urgency, this will make them be very involved in the auction.

Be simple in all that you do. The items list and categories should be easy to understand to even a layman. Make the lives of your guests easy and have them interested in the event by eliminating complexities where you can. The online catalog should be straight forward with proper guidance all through the way. Clearly place signs in the auction room to make the process simple. Tablet and Smartphone apps can be used to help in the bidding and checkout hassle free.

Use technology like emails to send out invites and avoid the costs of printing and posting letters. Cut costs as much as possible. Maintain your online presence by updating the auction website and keeping your audience informed of events well in time. Mobile apps are straight forward tools for bidding and checking out efficiently.

A smart Charity Auction Organizer will hire a professional to do the job. They have the experience to make this event fun and entertaining to the audience who otherwise would leave for the evening. Do not be too formal, inject some fun into the event and make them want to come back next time. As the event comes to an end, make a point of treating the guests to some party as they begin to leave one by one and they are sure to come back next auction.




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